There has always been a concern about privacy on the web. Of course, there are ways to surf anonymously and it is advisable to manage your cookies. But, are consumers actually concerned about their privacy? Are they willing to make the efforts required to secure their online activities?
I know what you are thinking, "what's that have to do with the IT Organization?" Come on, work with me here. If you have been following my posts regarding BYOD, then you know that consumer behavior is coming to a workplace near you. Adding information to your Knowledge Base can be a valuable asset for your enterprise.
A knowledge base is used to optimize information collection, organization, and retrieval for your organization. A well-organized knowledge base will decrease the time spent by your employee trying to find information about everything IT - including online privacy. It is important to post your more popular articles on your self-service portal or service catalog portal for easy access.
What kind of information should you add? Why not check out some Knowledge Base portals. For example, the University of Wisconsin has a great online IT portal. See an example of a very common article in a Knowledge Base, Creating Strong Passwords. This is valuable for your users - both personally and professionally.
So if you wanted to create a Knowledge Base article around online privacy, you might check out the what they know, a well researched and written set of articles published by the Wall Street Journal. These articles, all focused on the subject of online privacy include:
In an interview with The Wall Street Journal, FTC Chairman Jon Leibowitz said that without limits, the industry's proposal "is a loophole to Do Not Track that you could drive a virtual truck through."